Film is a powerful tool to help ignite conversation, raise awareness, and drive social change. This is exactly why we created our feature documentary film, GENERATION FOUND.
GENERATION FOUND is an inspiring story about one community coming together to ignite a youth addiction recovery revolution in their hometown. Devastated by an epidemic of addiction, Houston faced the reality of burying and locking up its young people at an alarming rate. Independently filmed over the course of two years, GENERATION FOUND takes an unprecedented and intimate look at how a system of treatment centers, sober high schools, alternative peer groups, and collegiate recovery programs can exist in concert to intervene early and provide a real and tested long-term alternative to the “War on Drugs.”
With nearly 13,000 tickets sold nationwide, our film has already led to a powerful movement to action in a short period of time. But we can and should do more. Nine out ten of the 22 million Americans suffering from addiction began using as teenagers, and overdoses are now the leading cause of death for young people under 35. Now is the time to help empower the youth recovery revolution and you can do this by bringing our important film to your community. Here are 6 reasons why hosting a screening is of benefit:
- CONTINUING EDUCATION: Film screenings are a great way to educate your community about youth addiction issues and recovery resources specific to your area. It’s also a great way for you to educate your community members about how and why they should get more involved. Think of the screening as 'continuing education' for people who are lifelong students. Since the issue of young people addiction is paramount across the nation, the film will resonate with your community members and attract activists and professionals working on similar causes, which can lead to ongoing engagement, collaboration, and education around the issues and resolutions discussed in the film.
- CONTINUING CONVERSATIONS: GENERATION FOUND aims to catalyze a dialogue on youth addiction and recovery issues across the globe, but the conversation has to start somewhere, and this is why your local recovery community is critical to the success of a larger conversation. There are several ways to create a powerful conversation during and after your screening. For your screening: bring in the filmmakers for a Question and Answer session so audience members can deeper understand the issues, gain behind-the-scenes insight, and get caught up on the storyline. If the filmmaker is not local and you're on a tight budget, consider bringing in a professor, writer, or practicing professional in the addiction field. After your screening: develop an ongoing communication plan and present it at the screening. Collect contact information so that you can host community listening forms in the months to come.
- BUIDLING RELATIONSHIPS: Some of the people who attend your screening will be friends or family members, but if you plan it right, many of your audience members will be people who have never really supported before or even known much about your organization. Now is your chance to engage with them. Give them a call or other form of contact, and find out what interests them and whether there’s a way they might become further involved with your organization. Perhaps you can get them to share their recovery story for your social platforms, volunteer at an event, subscribe to your newsletter, or donate to your cause.
- CREATING LEADERS. Your community is in need of passionate and dedicated recovery leaders to help sustain the recovery movement and drive it forward. Use your screening as a way of identifying potential leaders. Who stands out? Let your audience members know you are looking for leaders to help educate about addiction and recovery, and to reduce barriers and the stigma surrounding addiction that people in recovery face every day. Harnessing supporters of your screening and turning them into leaders can empower your community members and raise awareness about the issues and your organization later down the road.
- RAISING BRAND AWARNESS: Use your screening to get your business in front of potential partners. Answer their questions and highlight some of the local successes you or your organization have had. People want to invest in their backyard and local community and communicating face to face with individuals is a great way to remind them that the issues in the film are not isolated to the other cities or can only be found on a national level, they are local and you are there to help make an impact locally.
- RAISING FUNDS: We have learned from experience that individual reactions and emotional connection to a film is increased dramatically when they are sitting in a packed movie theater watching a well-crafted film about something they are passionate about on the big screen. The key to turning your screening into a fundraiser is harnessing that excitement and passion and we have ways to integrate asks into your screening marketing and communication plan very easily. Learn more here…
GENERTAION FOUND has teamed up with independent film distributor Gathr® Films to make bringing GENERATION FOUND to your local theater easier than ever! Contact Mario@GenerationFoundFilm.com for more information or check out our FAQ and Movie Captain support networks here: Host a Screening.